BALENCIAGA
Strategy | Webdesign
2019

RECYCLE S

Balenciaga wants to launch a new model of completely recycled shoe. The sneakers recycle S will be composed of 90% old Balenciaga sneakers. An entire production line will be dedicated to this ecological and engaged approach.

Our strategy should allow Balenciaga to launch the new shoe within buyers of the brand and make them want to recycle their old shoes and order this new one. Combining fashion sharp and ecological commitment.

Project in collaboration with Blandine Jaillais
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